The idea behind this brand was created out of my affinity with horses.
Throughout the years of practicing the sport, I saw the need for fashionable, technical but modest equestrian clothing for the female rider. Equest’s mission is to offer female riders the comfort and confidence to excel in any arena. Offering long-line shirts, windbreakers, accessories and small leather goods. We aim for our visual to reflect the strength and elegance of horses. It is simple and easy to understand.
The tone will be consistent across mediums, contributing to the overall voice and visual identity. Ultimately, simplicity is key to the look of this brand. These same principles are translated in this editorial spread. Wanting the visuals to be secondary to the message, the designed experience builds out our story as the user navigates through the pages. Exhibited in Dubai Design District 2018 as part of my senior project showcase.
